Day 3
9:45 A.M. – 10:15 A.M.

The Digital Shift in the Buyer Journey: What’s Changing and What’s Next

What to expect

The path to purchase is becoming increasingly digital, reshaping how demand is created and captured. This session explores how AI and evolving search behavior are influencing buyer decisions—and what it means for builder strategy, from brand visibility to sales execution. 

Speakers

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Join top senior executives from America’s largest home builders for three days of exciting and insightful content and networking opportunities you won’t find anywhere else.

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